Linda Seitzberg ☰


Experience within UX

UX Designer

ICA 2022.05 - 2023.03

Worked in cross-functional product teams with main responsibility for the entire UX process. Focus on internal users with MinButik, an internal digital product with 12 applications, main responsibility for giving the Intranet a new look and contributes to expanding the design system. Recruited for research groups, worked with accessibility.


Skissande
UX Lead Designer

Aspia 2021.03.01 - 2022-04.30

Aspia is a start-up company in accounting, payroll management, consulting and a variety of other business-related services. At Aspia, I have started the Employee Panel, which is a test participant in usage tests within internal systems, and the Customer Panel with test participants of MyBusiness. In the role of UX Lead Designer, I drive the design work forward together with product owners and other stakeholders. Among other things, I work with:

  • Drive concept and detailing of UX design for new services to customers and employees
  • Medverka och driva insamling och analys av kund- och verksamhetsbehov
  • Participate in and drive collection and analysis of customer and business needs
  • Follow-up and evaluation of solutions and concepts with a focus on the user experience
  • Use and contribute to the establishment and further development of a common design system


Workshop i action
UX Designer

Arbetsförmedlingen 2019.04 - 2021.03

I have worked in a team The website at Arbetsförmedlingen with the target group of job seekers. I was UX designer, accessibility manager and supervisor. I worked with everything from idea generation, development of concepts, prototyping, detailed interaction design and customer validation through e.g. usability tests and interviews. The work involved many internal and external contact areas. I worked partly data-driven in Matomo, but a lot with qualitative surveys and we worked in cross-functional teams.

Skissar på ett papper.

UX Designer

Skandia 2018.06 - current

Working cross-functional in different teams and projects with both internal and external users and systems. I work close to developers, requirements and product owner. From research to concept I make wireframes in Sketch and upload to Zeplin so I can share my work and work close to other designers and developing team. The work is measured in impact with ongoing evaluation. Fast paced deliveries with developers in english. Working with a focus on increased knowledge of accessibility in internal departments.

Image at my desk at my work

Consultant UX

Crio Partner AB - 2018

When I was a consultant at Crio Partner AB I was working on a project called A Million Mind. It is an organization that works to release dreams and capabilities in young vulnerable areas. Maria Lifsten and I worked in UX team with improvement of the website. We developed UX strategy, did impact mapping, create power targets, etc. Together, we drove the processes from understanding and research, through insights, prototype, user-friendly to product. The webpage is developed in a framwork called Squarespace. Have a look at company webpage.

A million minds website
A million minds website
A million minds website

UX Designer


Swedish Public Employment Service 2016 - 2018

UX-Designer on internal unit, 3 main assignment with a lot of responsibility and complex evaluation and research work as a basis for development. The work requires a deep understanding of the users ' work and their assignments for the development of more efficient IT systems and communicate this to the other team: product owners and developers. The challenge of an authority is to understand complex contexts and dare to take on change management. The work is covered by secrecy why I can not show the portfolio but I will tell you more about this during an interview and have many references, please see LinkedIn.

Linda Seitzberg at work with an empathy map in background

Not good at selfies, I know!

Responsive web design

Usability consulting 2016 - current

I started my own company when I still studied Frontend since I`ve got several requests to building other companies webpages. I develop webpage in a framework called Bootstrap wich make the work faster when coding in HTML/CSS and Javascript. In my portfolio you can see a sample of my customers pages, always responsive. Working as an entrepreneur requires discipline, planning and hard work.


Usability consulting on social media:

image on my company Usability Consulting website

Social Media manager

Dekaltext AB 2016

During the year of 2016 I worked as a Social media manager for my customer Dekaltext AB. I created and was responsible for the digital content and the company's profit margin increased by 12%. Through expert evaluation, design principles and cognitive walkthrough I submitted a report with recommendations. The companys conversion increased with 35% already first week after changes of content on their website from my report.


Please have a look at some of my work for Dekaltext AB at social media:


Image on a company website

UX / UI & Frontend

Svenska skorstenar - 2016

My customer wanted a personal webpage and was really satisfied with the result. I always start my work with interviewing my customer, their business goals, the purpose with the page. I gather information about their market and make a competitor analysis. Then I sketch and usually make two or three variations on the design layout for the customer to choose from. I have close contact and meetings with the customer to show the process and the result of my work. When the end result begins to take shape, I always make some user tests to see what customers like about the page and redesign in iteration when I need. With mobile first a responsive design is easy to use. Have a look at company webpage.



Image on company website

UX / UI & Frontend

Vickans Hundcenter - 2016

When working with Vickans Hundcenter I created their graphic profile, website, business card, logo and brochure. The customer wanted an easy way for their customer to book their dogs to stay at her doggy day care. I used Bootstrap for this webpage too and made several iteration to the customers request. The challenge in this work was that the customer had specific requests for having a lot of text information, at the same time, without destroying usability. Have a look at company webpage.



Image on company website

UX / UI & Frontend

Dilot Consulting - 2016

The customer wanted a website that reflects the company's personality. The homepage was created in three different languages, Swedish, English and Chinese, which was a fun challenge for me to really keep an eye of code and Chinese characters. Another challenge is that in China there are specific rules to deal with in terms of information.

Image on company website

Developing a 2d game

Catch some carrots - 2015

When I was studying Frontend development we were given the task of encode a 2d game with javascript. My game is based on the fact that a little guy will collect as many carrots as he can. The game is aimed at children between 5-8 years. The idea was from the beginning that it would be a vegetarian who collected fruit, berries and vegetables while meatbits allowed the player's health barometer to sink. The game works with keyboard. Use arrow key, arrow up will let the old man jump. Click on the link or image to start playing.


image on my game